Legal
Privacy policy
How George's Music Center (American Music LLC) handles the information you send us. Last updated October 2026.
What we collect
When you send a rental request, a lesson inquiry, a repair drop-off or a gear question, we collect what you type into the form: names, phone number, email if you give it, and the details of your request, such as the student's school, grade and instrument. We also get the page you sent it from.
When you sign up for holiday news, we collect your name and email, and your cell phone number only if you also choose to get texts.
When you call or text the store, we may keep a record of the call or message so we can follow up.
How we use it
- To answer your request, set up a rental, lessons or a repair, and follow up with you.
- To send texts or emails you agreed to receive.
- To run and improve the store and this website.
Who we share it with
We do not sell your information. We use service providers to run our website, forms, phone and messaging. They handle your information only to provide those services to us.
We never share or sell mobile numbers or text consent. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent are not shared with anyone.
Text messages
Our forms have two separate, optional boxes: one for texts about your request, rental, lessons or repair, and one for marketing texts about new arrivals, events and offers. The holiday news sign-up has one optional box, for marketing texts. Texting is never required to send a form or to do business with us.
- Message frequency varies. Message and data rates may apply.
- Reply STOP to any message to stop receiving texts. Reply HELP for help, or call (860) 496-9362.
- Carriers are not liable for delayed or undelivered messages.
See the text message terms.
Children
Many of our students are kids. Rental and lesson requests for students should be sent by a parent or guardian. Text consent is only for people 18 and older.
Cookies
This website does not use advertising cookies. Your browser may store copies of the site's pages and photos so they load faster and work with a weak signal.
We use Google Analytics to count visits and which buttons people tap, such as Call or Get directions, so we know what is working. It uses cookies. It does not get your name, phone number, email or anything you type into a form. You can block these cookies in your browser settings.
Your choices
To see, change or delete the information we have about you, or to stop emails or texts, call (860) 496-9362 or email sales@georgesmusiccenter.com.
Contact
George's Music Center (American Music LLC), 905 New Harwinton Rd, Torrington, CT 06790. (860) 496-9362 · sales@georgesmusiccenter.com.
Questions about your information?
Call the store and we'll help.
It's a real store, not an online shop. Call us or stop by: 905 New Harwinton Rd, Torrington · Mon to Fri 11 to 6 · Sat 10 to 2.